Most schools don't have an enrollment problem. They have a perception problem.
Under 10 minutes.
Eight beliefs about your families. For each one, what you think they would say, and how you know. Then six questions about what you can currently see.
That gap is where enrollment is won or lost. We measure it, explain it, and help you close it.
Every family you keep is worth more than ever, and harder to win back.
48% of US K-12 parents considered another school in the past 12 months, and 11% seriously considered leaving.
534 parents and guardians, published August 2026.
Sogolytics
Enrollment is lost in a gap leaders can't see.
The space between what leadership believes about why families enroll, stay, or leave, and what families actually experience. Decisions get built on the belief.
The near-misses
You rarely learn what almost kept a family away. Those near-misses reveal the barriers quietly turning other families away.
The slow drift
Disengagement starts months before a family leaves. By the exit survey, the decision is long made.
The hidden cause
When mission isn't lived the way leaders believe, families feel it. They say tuition or schedules, and the school fixes the wrong thing.
Enrollment is decided in the quiet middle. Most surveys never reach it.
The loudest voices sit at the edges: the frustrated and the loyal. The families who decide next year's enrollment sit in the middle, comfortable, unconnected, and rarely asked the right question.
- Drifting: frustrated, or already gone quiet
- The quiet middle: comfortable, rarely asked
- Committed: loyal, often overly kind
- Our goal: move the middle toward the mission
- Illustrative. Left: drifting from the mission. Right: deeply connected.
Satisfaction tells you what families want. We tell you whether you're becoming the school you're meant to be.
| Satisfaction survey tools | Keenly for Schools | |
|---|---|---|
| What is measured | Satisfaction and likelihood to recommend | Mission alignment and the leadership-family gap |
| Who answers | Parents, with staff often surveyed separately | Parents, plus leadership, faculty, staff, and board on the same themes |
| How often | Continuously, in small rolling samples | Three whole-community windows at the moments that decide enrollment |
| First-time enrollment | Rarely examined | What almost kept enrolled families away |
| When risk shows up | As trends, after the mood has shifted | While families are still enrolled, with time to act |
| Context | Your school on its own | Your community and how your message is heard |
| What you get | A dashboard of scores | The gap, why it exists, and a path to close it, with people beside you |
Parents are blunt, neutral, or overly nice. We help them be honest.
Frustrated parents vent, cautious parents hedge, and loyal parents give every question a four out of five. None of it is the truth. Our questions are designed so honest answers come more easily than polite ones.
Not more often. At the moments that decide enrollment.
Constant surveys wear families out and tempt leaders to chase this week's loudest voices. We open three short, whole-community windows, timed to your own re-enrollment date.
How clearly does your school hear its families?
Answer honestly. Most leadership teams find at least one blind spot.
Under 10 minutes.
Start free. Go only as far as you need.
Every level runs on the same instrument and the same calendar, so a school that climbs never starts over.
Under 10 minutes.
Eight beliefs about your families. For each one, what you think they would say, and how you know. Then six questions about what you can currently see.
The three listening windows, the gap, and risk signals on a dashboard your team runs.
Why the gap exists at your school, and what to work on first, with a coach beside you.
Interviews, your own data, and a roadmap to close the gap, virtually or in person.
Where leaders and families see your school differently, who is at risk, and what almost kept new families away.
Why the gap exists, and which parts matter most to enrollment and to your mission.
A path to stronger enrollment and re-enrollment, without trading your mission for popularity.
6 to 12 schools. One founding cohort. Results before fall.
Next fall, a small group of schools will know exactly why their families stay, why some hesitate, and what almost kept new families away. Everyone else will still be guessing.
Platform, interviews, and your own records, all over Zoom.
The gap and your risk signals, in time to act before fall.
Support through a full enrollment cycle as you respond.
Help refine the questions every future school will use, at founding-school pricing.
Seats are limited to keep the work hands-on. Tell us about your school and we'll start a conversation.